Project HQ
90-day plan · Day 84 of 90 · started 30 Mar 2026
84
Day
90-Day Gates
⚠ MISSED
Day 14 — 13 Apr
Funnel working
125
calls with transcript / 80 needed
✕ 0 demos booked
⚠ MISSED
Day 30 — 29 Apr
First paid client
0
active clients / 1 needed
0 HOT leads in pipeline
⚠ MISSED
Day 60 — 29 May
MRR ≥ £1,000
£0
MRR / £1,000 target
or ≥10 demos booked
LOCKED
Day 90 — 28 Jun
MRR ≥ £4,000
£0
MRR / £4,000 target
8 clients + self-improving
12-Week Execution Plan
Click week to expand · click checkbox to mark done
Week 1
8/8
✓ Complete
▸
Don't blow up while learning
✓
Daily spend ceiling (£30/day cron, SMS alert)
auto
✓
Master kill switch (POST /admin/kill)
auto
✓
Telegram approval inbox (bot token, webhook, buttons)
auto
✓
Tier label on every bot action
auto
✓
Per-call event log table
auto
✓
Bot heartbeat health check
auto
✓
2GB swap on server (OOM insurance)
auto
✓
Event bus memory cap (ThreadPoolExecutor, bot-map cache)
auto
Week 2
7/10
In Progress
▸
100-call truth experiment, part 1: the variants
✓
Script variant table (A/B/C) in DB
auto
✓
Three Vapi assistants configured in dashboard
✓
DIALER: random 33/33/33 variant rotation
auto
✓
Friday transcript review page (/admin/transcripts/friday)
auto
✓
Event bus + shared company state
auto
✓
WAR_ROOM bot (Sunday KPI memo → Telegram)
auto
✓
POST_MORTEM bot (daily failure analysis)
auto
Week 3
1/5
Upcoming
▸
100-call truth experiment, part 2: the verdict
✓
Inbound demo-call form working end-to-end
Week 4
0/4
Upcoming
▸
Bots that close, part 1: self-serve checkout
Week 5
0/4
Upcoming
▸
Autonomous variant selection
Week 6
0/3
Upcoming
▸
Conversion copy and DMs
Week 7
1/4
Upcoming
▸
Onboarding automation
✓
Client portal (/client/<id>) live
Week 8
0/3
Upcoming
▸
Client health and retention
Week 9
0/3
Upcoming
▸
Inbound and paid channels
Week 10
0/2
Upcoming
▸
STRATEGIST bot
Week 11
0/3
Upcoming
▸
Self-improvement loop
Week 12
0/3
Upcoming
▸
90-day review and Q3 plan
Platforms & Subscriptions